This episode of Master Your Genius features Geoff McLennan, a real estate agent and former actor. Geoff has learned to combine his passion for acting with his skills in real estate by creating incredible video content. He is a top influencer with BombBomb and RE/MAX Advantage, and travels the country speaking on how to create better marketing videos for businesses. As host Keith Cornies has expressed in past episodes, the goal of Master Your Genius is to give listeners insight into how Keith and his guests have reprogrammed their brains to master their genius. In this episode, Geoff provides that insight, explaining practical steps to creating better videos, having better Mondays, and building out weekly calendars.
Video’s most powerful tool, Geoff says, is the ability to create a connection with someone you don’t know. However, it is different to be known than to be liked. Many videos today are me-centric and self-indulgent, and Geoff believes that those videos will actually drive customers away. Giving is the beginning of liking, so Geoff aims to make videos that are relatable, honest, real, and provide value to consumers. Now that iPhones have quality cameras, Geoff uses his to shoot the majority of his videos, because they’re not overly polished and they look more relatable. His tip for delivering an engaging performance is imagining one specific person behind the camera, and speak directly to them. This helps the consumer to feel like Geoff’s message is directed right at them.
Mondays have always had a big impact on Geoff; they set the tone for the rest of the week. If Monday goes well, so will the rest of the week, and the same is true of the reverse. Both Geoff and Keith have the same secret to a good Monday: Monday actually starts on Sunday. Geoff spends his entire Saturday with family and friends, but counts Sunday as a work day. Between meetings and appointments, Geoff spends the day planning out his weekly calendar. He starts with his three biggest goals: his business goal, financial goal, and weight goal. After he has put stepping stones to each into his calendar, he writes in all of the fun stuff he wants to do with his wife and kids. Finally, he schedules all of his work appointments. Though time management doesn’t come naturally to Geoff, he knows that if he gets organized at the beginning of the week, he can stay organized for the remainder of it.
Geoff is not only a top performer at RE/MAX, but is also a husband and father of two. He also runs the Facebook group “Eat New West” and co-hosts the real estate podcast Multiple Offers. Since he was diagnosed with MS in 2006, he has been an advocate for the disease, raising money for the MS Foundation and speaking up about his condition. Geoff has learned that his transparency has made even more people want to work with him, and he remains at the top of his game.
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